what we did
Commit is a multi-faceted communication services company specialising in the design, installation and management of integrated communication networks.
Redfire helped Commit articulate their purpose and reason for being. The market had changed, technology had evolved and Commit's focus to become New Zealand's leading 4th Utility provider meant their brand needed to be refreshed and focused to where they were heading under new ownership.
Our brand workshop helped capture significant insights from deep within the business and brand and market audits helped identify a sweet spot in the market.
Our brand design conveys movement, freshness and flexibility. The logo was designed to be adaptable to work across the many marketing platforms so graphic iconography was created to give strength and visual cues.