The Low Carbon Zone (aka The Low Zone) was about creating sustainable business communities that work towards a low carbon future. The brief was to launch a new brand focused on carbon management and sustainability. Our goal was to drive awareness and encourage sign up and participation within the Low Carbon Zone – Victoria Quarter.
Given our younger target audience ’20-’40s, the overall brand look and feel was developed to give the campaign a distinguished personality and cut-through in a business environment that is traditionally corporate and promoted with science. We crafted and designed visuals, which were youthful and fresh, in keeping with the desired CO2 personality and added a touch of humour with street credibility.