what we did
Brookmill Finance is a debt-factoring specialist helping SME's with cash flow management. They came to Redfire as a start-up challenger brand that was entering a competitive sector where the big boys had the lions share of the market.
Redfire developed a strategic go-to-market brand strategy and crafted brand elements and typography to reflect trust and heritage.
The logo design is elegant and the Iconic "B" brandmark plays centre stage in all design communication.
Our creative use of typography and colours seeded confidence and the casual yet professional brand narrative emotionally engaged our SME target market.
Our marketing acquisition strategy was based around case studies to specifically target industries and businesses and grew new business by 67% in three months.