what we did
Biorem is a leading Australasian brand of green and sustainable bioremediating cleaners designed for the automotive, heavy industrial, aeronautical and mining industries.
Our focus was to make the product stand out, both on shelf and in a workshop. We wanted to reinforce that a green product was as effective, if not stronger than a chemical based product. Our execution for this brand, was to take a green product and make it industrial. In was black & yellow - category cues for heavy industry, out was greens and leaves.
We leveraged a number system with bold typeface, to clearly identify our variants which allowed for product extensions, and organic growth within the range.