Biorem is a leading Australasian brand of green and sustainable bioremediating cleaners designed for the automotive, heavy industrial, aeronautical and mining industries.
Our focus was to make the product stand out, both on the shelf and in a workshop. We wanted to reinforce that a green product was as effective, if not stronger than a chemical-based product. Our execution for this brand was to take a green product and make it industrial. In was black & yellow - category cues for heavy industry and gone were greens and leaves.
We leveraged a number system with bold typeface, to clearly identify our variants which allowed for product extensions and organic growth within the range.