what we did
Brand Strategy, Brand Identity & Logo Design, Packaging Design, Marketing Collateral, Brochures, Instore Point Of Sale, Print Management.
Aotea New Zealand came to us to consolidate a number of house brands. Working with strategist Fiona Stevens, to help develop Avoca, this involved building a compelling brand story, which transferring visually into a brand, representing NZ, our dramatic landscapes and environments.
The Avoca brand was applied throughout a range of clothing where the unique brand mark was used for labelling and embroidered on front of apparel.