what we did

Brand Strategy, Brand positioning, Brand Archetype, Naming, Brand Architecture, Brand Design, Brand Narrative, Packaging Design, Photography

THE
ALTERNATIVE
MEAT CO

Working in colloboration with Design Bridge who crafted the design and art direction - we designed the new packaging for The Alternative Meat Co. - an innovative leader in plant based meats.  

The overall brand archetype is rebellious - challenging the way we source protein and driving sustainabilty stories that are the foundations to plant based protein. The brand identity brings hipster cues targeting Millenials with a  fresh rebellious language - we enage our audience in a fun, friendly manner. 

You'll never miss seeing these in the supermarket. The bold bright packaging colours  pop on shelf like beacons - driving visual prominence.

#grownnotbred #plantbased *Art & Design Direction in colloboration with Design Bridge. 

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REDFIRE_altmeatco_branding_packaging_digital_graphicdesign_designagency
REDFIRE_altmeatco_branding_packaging_digital_graphicdesign_designagency
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REDFIRE_altmeatco_branding_packaging_digital_graphicdesign_designagency
REDFIRE_altmeatco_branding_packaging_digital_graphicdesign_designagency
REDFIRE_altmeatco_branding_packaging_digital_graphicdesign_designagency
REDFIRE_altmeatco_branding_packaging_digital_graphicdesign_designagency
REDFIRE_altmeatco_branding_packaging_digital_graphicdesign_designagency
REDFIRE_altmeatco_branding_packaging_digital_graphicdesign_designagency

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