what we did
Working in colloboration with Design Bridge who crafted the design and art direction - we designed the new packaging for The Alternative Meat Co. - an innovative leader in plant based meats.
The overall brand archetype is rebellious - challenging the way we source protein and driving sustainabilty stories that are the foundations to plant based protein. The brand identity brings hipster cues targeting Millenials with a fresh rebellious language - we enage our audience in a fun, friendly manner.
You'll never miss seeing these in the supermarket. The bold bright packaging colours pop on shelf like beacons - driving visual prominence.
#grownnotbred #plantbased *Art & Design Direction in colloboration with Design Bridge.