what we did

Brand Strategy, Brand positioning, Brand Archetype, Naming, Brand Architecture, Brand Design, Brand Narrative, Packaging Design, Photography

THE
ALTERNATIVE MEAT CO

We designed the new packaging for The Alternative Meat Co. - an innovative leader in plant based meats.  

The overall brand archetype is rebellious - challenging the way we source protein and driving sustainabilty stories that are the foundations to plant based protein. The brand identity brings hipster cues targeting Millenials with a  fresh rebellious language - we enage our audience in a fun, friendly manner. 

You'll never miss seeing these in the supermaket. The bold bright packaging colours  pop on shelf like beacons - driving visual prominence.

#grownnotbred #plantbased *Art direction in colloboration with Design Bridge. 

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