what we did
The Alternative Dairy Co. Barista Milk is an exceptionally silky smooth range of Plant Based Milks - #GrownNotBred
The brand name was an essential aspect of the brand’s strategy - positioning the milk as a milk alternative and the product naming hierarchy focussed on the professional barista for cafe and food service distribution.
The blue and orange colour palettes has become a key equity against the other milks giving shelf presence and reflects the brand’s explorer brand archetype.
Tone of Voice