what we did
Tasked with growing sales and filling aeroplanes - our role with Air Vanuatu was twofold. First, we had to encourage people to choose to visit Vanuatu as the first-choice destination. This was a strong departure from the traditional Kiwi holiday-maker habits of Fiji, Aussie, Rarotonga, Hawaii and now Bali and Vietnam. Our next challenge was to sell more domestic travel, seeing and experiencing more whilst in Vanuatu.
Our ad campaign - “There’s more to do in Vanuatu” was a deviation from focusing on the tried and true formula of sun and sand, breaking away from the standard and attracting people to the unique experiences enjoyed in Vanuatu; not just in Port Vila but on the outer islands as well.
Our campaign has evolved but our messaging stays true to the core of our original brief, and Air Vanuatu continues to experience significant growth and yield year on year.