what we did
Tasked with growing sales and filling airplanes - our role with Air Vanuatu was twofold. First we had to encourage people to choose to visit Vanuatu as first choice destination..a strong departure from the traditional Kiwi holiday-maker habits of Fiji, Aussie, Rarotonga, Hawaii and now Bali and Vietnam. Our next challenge was to sell more domestic travel, seeing and experiencing more whilst in Vanuatu.
Our ad campaign - “There’s more to do in Vanuatu” was a deviation from focusing on the tried and true formula of sun and sand, and breaks away from the standard, focusing more on the unique experiences people could enjoy in Vanuatu; not just in Port Vila but in the outer islands as well.
Our campaign has evolved but our messaging stays true to the core of our original brief and Air Vanuatu continues to experience signficant growth and yield year on year.