All Posts in Websites & Blogs
February 20, 2017 - Comments Off on Redfire – Brand Strategy, Design & Marketing Communication
Here's a quick show reel of some of our work! Brand Design, Packaging Design, Website Design & Development, E-Commerce, Social Media, Marketing Communications, Brand Strategy, Advertsing.
December 9, 2016 - Comments Off on Merging B2B & B2C with Jason Products
We recently re-branded Jason, an iconic New Zealand and global home décor brand. This included developing a new logo, business cards, packaging design and new website. Our design specifically encourages the merging of B2B & B2C with Jason. Check out the website design using the link below.
Commit is a multi-faceted communication services company specialising in the design, installation and management of integrated communication networks. They are committed to being New Zealand’s leading 4th Utility provider.
Check out the brand strategy and logo re-design Redfire Design created. As well as the visual communications strategy, marketing collateral design, brochures and capabilities documents, website design & development. View Commit Design!
Our design team wanted to convey movement, freshness and flexibility with focus when we designed the brand. The logo had to be adaptable to work across the many marketing platforms and graphic devices were created to give strength and visual cues. We also designed and developed their fully responsive website.
October 8, 2015 - Comments Off on We manage and create captivating social media content!
A responsive/mobilised website changes its appearance and layout based on the size of the screen the website is displayed on. The web page “responds to” the users screen requirements whether it be a desktop monitor, a tablet, or a smartphone screen, with the text and image content resizing for total legibility and usability on whichever platform.
Responsive/mobilised web design is a massive growing trend which is being mainly driven by the growth of smartphones and other mobile devices. With mobile recently overtaking desktop sales, and mobile internet usage predicted to overtake desktop internet usage by 2014, a responsive/mobilised website is a fast becoming a necessity for any serious business.
So if you’re looking to mobilise your website, give us a call, and let’s discuss how we can help you.
In this age of social media madness, the smartphone is fast becoming a perpetual companion to consumers and provides constant access to the digital world. It also poses an opportunity for brands to engage with their consumers on a deeper level by creating branded apps. However, brands should not invest in apps without first developing a solid strategy behind it.
A successful app is one that is personalized and easy to use, and should be seamless across all platforms and devices. Here are a few basic tips to ensure you create a successful app that consumers will want to download, allowing you to build a stronger relationship with them.
Identify the Strategy
Ask yourself what you hope to achieve with this app. How can an app contribute toward your brand’s overall strategy? Identifying this will help you build an app with a solid purpose that is specific to the market you are targeting.
Have a Purpose
When consumers download an app onto their device, they are inviting that brand into their personal space. Remember, your brand is now a guest in the consumer’s home, so act accordingly – do not bombard them with sales pitches. Make your app relevant to the consumer.
An example is Countdown’s new app which is designed to make grocery shopping easier by organizing lists based on the location of the products in-store, while helping consumers save money on their favorite items. It is currently in the Top 25 Free Apps.
Another example is the app we designed and developed for Paint Aids Ltd (PAL) offering painting tips and guidelines. It also helps determine what paintbrush and roller you need for any specific job.
Whatever category you decide to build an app in, make sure it’s a believable extension of your brand. It should serve a relevant purpose to the targeted consumer while being appropriate to the brand.
Market the App
Your app is a tool to market your brand, but it is also a product in itself that needs to be promoted. A great way is to promote the app on all brand touch points, including packaging, brochures, online and advertising. Sponsorship is a proven marketing strategy for branded apps. It not only promotes your app, but also allows for wider relevance as well as seamless integration.
Redfire can help develop a digital media strategy and integrate this into your marketing plan. Redfire is an Apple IOS accredited agency, which means we have the ability to upload apps onto the iTunes store and are recognized as a professional provider.
Good design. Good content. Good structure. These are the three main basics that make a good website.
Many people think that having an online website presence is enough. What they fail to realise is that having a website that doesn’t do the job is just as bad as not having a website at all.
Before you create a website, you need to examine your goals and determine the purpose of the website. For example, if you want to sell your products online, you need a secure checkout system and payment gateway. Once you have determined the purpose of your website and what you aim to achieve with it, you can move ahead.
Hire professional web designers and web developers as they will have a wealth of knowledge on how to design an effective website that will reach its full potential. Good web design should be intuitive and easy for the user to navigate. It should also lead the user around the website visually, not the other way round. Remember that your website is an online representation of your company, so make sure it looks sharp.
Be very selective with what information you put on your website. The amount of information that goes onto your website will vary, depending on its purpose. Make sure it adds value to the user. Ideally, no one wants to read a ton of information on screen, so be concise.
How you structure the content on your site is just as important as the first two basic factors, as it will enable users to find the information they’re looking for quickly. Nothing frustrates people more than having to click through a bunch of links and not being able to find the information they are looking for. Having a beautifully designed website is virtually pointless if your website is poorly organised.
Stick to these three basic principles and you’ll be well on your way to creating a good website.