We're looking forward to the New Zealand Designers Institute Best Awards 2016. Showcasing some of New Zealands finest and best packaging designers, we made the finalists for the packaging design we crafted for Puraty Teas and Ariki Spirits.
June 19, 2016 - Comments Off on Skin Care Gift Packaging Design: Savar
Savar is a natural, luxury skin care brand based in New Zealand. The packaging design has been beautifully crafted using a minimalistic yet bold black, white and gold design. We love the contrasting black and gold elements, as it creates powerful impact on shelf and captures Savar’s luxurious qualities. Head to their website to check out more https://www.savaronline.com/
The friendly and family-oriented packaging we developed for VaViking articulates the company’s brand philosophy of quality, love and trust. These sketches show the beginning phase of the packaging illustration and design.
We made subtle changes to the shape and grouping of their logo to make it more polished and classic while keeping the brand’s vision for the future in mind. This logo and design aesthetic was deployed to updated bottle labels and boxes.
Biorem is an Australasian brand of green and bio-remediating industrial cleaning solutions. Many “green” products are perceived to sacrifice effectiveness to meet “green” standards. To confront this, the pivot of our branding strategy was to position the brand to look modern and industrial using colour and type, incorporating subtle “green” symbolism. We created marketing collateral, tradeshow displays to brochures to reinforce this brand message.
Bahhhha! New Zealand really is heaven on earth. This 100% Authentic New Zealand made brand came to us to consolidate a number of house brands. Our brand strategy included a cohesive brand identity, logo design, packaging design, marketing collateral, in-store point of sale, photography and website.
For us good design is in the details. These hand crafted icons and logos for Bundy Juice's packaging give the brand a friendly and inviting tone. These hand drawn details give the packaging an organic and fresh vibe creating irresistible packing that stands out on the shelves. View Bundy Juice Packaging
Bigger is not always better. With sales in the US declining (with the push towards a healthier lifestyle to fight obesity) Coca-Cola has shrunk the traditional 12-once can to a 7.5 ounce. It may seem like an insignificant change, but the new packaging is reinventing the brand. Coke is using the smaller can to say all is good in moderation. The new packages are recruiting consumers of all demographics particularly moms who want to give their kids a treat, but are conscious of their sugar intake. By using portion control the company aims to influence consumers to believe soda can be part of a healthy lifestyle. According to Sandy Douglas, the President of Coca-Cola North America, they have created sodas with less calories and new sweeteners, but “maybe the most important element in terms of our sparkling [carbonated beverage] portfolio has been the significant and strategic re-architecture of our packaging mix.”
Puraty Organic Teas has just launched in Wise Cicada, one of Auckland's top organic health stores. All nine variants of Puraty Organic Teas are available, waiting to jump into your shopping basket. Wise Cicada is a destination for conscious spending, where customers know what they're buying and where it comes from. This beautiful packaging sure stands out on the shelf. Make sure you stop by Wise Cicada in Newmarket on your next shop, grab a tube of Puraty, and live the #puratylife.