All Posts in Packaging Design

October 9, 2016 - Comments Off on Redfire Design – Finalists for DINZ Best Awards 2016

Redfire Design – Finalists for DINZ Best Awards 2016

We're looking forward to the New Zealand Designers Institute Best Awards 2016.  Showcasing some of New Zealands finest and best packaging designers, we made the finalists for the packaging design we crafted for Puraty Teas and Ariki Spirits.


June 19, 2016 - Comments Off on Skin Care Gift Packaging Design: Savar

Skin Care Gift Packaging Design: Savar

Savar is a natural, luxury skin care brand based in New Zealand. The packaging design has been beautifully crafted using a minimalistic yet bold black, white and gold design. We love the contrasting black and gold elements, as it creates powerful impact on shelf and captures Savar’s luxurious qualities. Head to their website to check out more

January 24, 2016 - Comments Off on VaViking packaging illustrations

VaViking packaging illustrations

The friendly and family-oriented packaging we developed for VaViking articulates the company’s brand philosophy of quality, love and trust. These sketches show the beginning phase of the packaging illustration and design.

January 19, 2016 - Comments Off on TOSQ Winery

TOSQ Winery

We made subtle changes to the shape and grouping of their logo to make it more polished and classic while keeping the brand’s vision for the future in mind. This logo and design aesthetic was deployed to updated bottle labels and boxes.

December 2, 2015 - Comments Off on Avoca Rebrand – Heaven on Earth

Avoca Rebrand – Heaven on Earth

Bahhhha! New Zealand really is heaven on earth. This 100% Authentic New Zealand made brand came to us to consolidate a number of house brands. Our brand strategy included a cohesive brand identity, logo design, packaging design, marketing collateral, in-store point of sale, photography and website.

November 30, 2015 - Comments Off on Hand Crafted Design

Hand Crafted Design

For us good design is in the details. These hand crafted icons and logos for Bundy Juice's packaging give the brand a friendly and inviting tone. These hand drawn details give the packaging an organic and fresh vibe creating irresistible packing that stands out on the shelves. View Bundy Juice Packaging

November 23, 2015 - Comments Off on New Packaging to Increase Sales

New Packaging to Increase Sales

Bigger is not always better. With sales in the US declining (with the push towards a healthier lifestyle to fight obesity) Coca-Cola has shrunk the traditional 12-once can to a 7.5 ounce. It may seem like an insignificant change, but the new packaging is reinventing the brand. Coke is using the smaller can to say all is good in moderation. The new packages are recruiting consumers of all demographics particularly moms who want to give their kids a treat, but are conscious of their sugar intake. By using portion control the company aims to influence consumers to believe soda can be part of a healthy lifestyle. According to Sandy Douglas, the President of Coca-Cola North America, they have created sodas with less calories and new sweeteners, but “maybe the most important element in terms of our sparkling [carbonated beverage] portfolio has been the significant and strategic re-architecture of our packaging mix.”

November 16, 2015 - Comments Off on Packaging Design With Shelf Presence

Packaging Design With Shelf Presence

Puraty Organic Teas has just launched in Wise Cicada, one of Auckland's top organic health stores. All nine variants of Puraty Organic Teas are available, waiting to jump into your shopping basket. Wise Cicada is a destination for conscious spending, where customers know what they're buying and where it comes from. This beautiful packaging sure stands out on the shelf. Make sure you stop by Wise Cicada in Newmarket on your next shop, grab a tube of Puraty, and live the #puratylife.