Boom! Gotta love the new Fanta rebrand in the UK. In with a new logo and brighter colour palette and yes - it comes with a new twisted bottle shape.
This new brand identity looks fun and fresh. It's amazing when you compare the old with the new - It's chalk and cheese and the new revitalised brand is so much clearer with Fanta being in white. They've also added some visual flavour cues with an orange slice. The new twisted bottle gives it playfulness with lots of shelf appeal and yes - we think this will definitely stand out on shelf.
Did you know? - Fanta was founded in 1940 and is the Coca-Cola Companies second oldest brand.
This new brand has already been rolled out through Europe and soon to be in the UK market. When with it hit New Zealand and Australasia?
The friendly and family-oriented packaging we developed for VaViking articulates the company’s brand philosophy of quality, love and trust. These sketches show the beginning phase of the packaging illustration and design.
We made subtle changes to the shape and grouping of their logo to make it more polished and classic while keeping the brand’s vision for the future in mind. This logo and design aesthetic was deployed to updated bottle labels and boxes.
Checkout our new commercial for Puraty Organic Tea. This video about the company and the product provides insight about Puraty's mission to help people live a healthy and active lifestyle. We wrote the script working closely with the founder of Puraty, created a detailed story board and shot and edited the video.
For us good design is in the details. These hand crafted icons and logos for Bundy Juice's packaging give the brand a friendly and inviting tone. These hand drawn details give the packaging an organic and fresh vibe creating irresistible packing that stands out on the shelves. View Bundy Juice Packaging
We're having fun filming product shots for Puraty's new commercial (soon to be up on their website)! Video is an effective way advertise keeping consumers engaged and interested. Puraty's goal is to educate their potential and current consumers on the benefits of Medicinal Organic Tea.