Irvine international carpet & flooring holds a huge share of New Zealand’s flooring market. We refreshed their brand with outstanding combinations of type, colour, imagery and smart language. Splashes of colour and bold brand language make a striking statement about their point of difference in the market
March 16, 2016 - Comments Off on Brochure Design: New Zealand School of Tourism
New Zealand School of Tourism is the largest private tertiary establishment specialising in training programs for the airline, travel and tourism industries. We designed their new prospectus brochure to capture the attention and imagination of a very young market segment, using bright colours and energetic layouts.
Sourced and bottled in the Cantebury Plains in the South Island of New Zealand Deep South Water wanted branding that would say “100% pure New Zealand” without actually saying it. We used bold condensed type, an illustration of the Pukeko bird (the colour palette was derived from its plumage) and emotive shots of New Zealand’s Southern Alps to make a confident, sophisticated brand system.
Commit is a multi-faceted communication services company specialising in the design, installation and management of integrated communication networks. Redfire Design helped Commit to articulate their purpose and direction under their new ownership. The logo had to be adaptable to work across their many marketing platforms and graphic devices were created to give strength and visual clues. We designed and developed a responsive website to bring them into the mobile era.
Ariki is an ambitious and inspirational new player with a Polynesian heart, looking to reach a global audience. Redfire Design crafted this premium spirit brand with love; we didn’t want Ariki to be a stereotypical “sun, sea, sand and palm trees” brand, but one that acknowledges its heritage while exuding the sophistication, class, taste and flavors that please discerning spirit drinkers.