Boom! Gotta love the new Fanta rebrand in the UK. In with a new logo and brighter colour palette and yes - it comes with a new twisted bottle shape.
This new brand identity looks fun and fresh. It's amazing when you compare the old with the new - It's chalk and cheese and the new revitalised brand is so much clearer with Fanta being in white. They've also added some visual flavour cues with an orange slice. The new twisted bottle gives it playfulness with lots of shelf appeal and yes - we think this will definitely stand out on shelf.
Did you know? - Fanta was founded in 1940 and is the Coca-Cola Companies second oldest brand.
This new brand has already been rolled out through Europe and soon to be in the UK market. When with it hit New Zealand and Australasia?
Hanging up bright new signs certainly is exciting, but in many cases, a rebrand runs deeper than a simple logo change. That depth rang true for Home Ideas Centre, New Zealand's leading home inspiration centre who offers all the ideas to make home building and renovation easier. Home Ideas underwent a major rebrand that went deeper than looks, and into language and market position that sets them as "the centre of inspiration".
February 20, 2017 - Comments Off on Redfire – Brand Strategy, Design & Marketing Communication
Boom! What great standout, you'll never miss the packaging design for Windsor Brass. Sporting a new refreshed brand logo and new dynamic colours, Windsor will never be missed on shelf. Resounding sales growth is just the start from the packaging refresh.
Brands are like us, they grow, change, and age. But they're different in that they can be reinvented, refreshed and reinvigorated or even re-positioned.
A key challenge is to ask yourself how relevant your brand is to your audience. If this audience or consumer segment is diminishing, sometimes prevalent in stagnant or dropping sales, then this may be the opportunity to re-establish brand relevance for a growing segment or larger consumer audience.
It's more than just a new brand logo, new website or packaging. Re-establishing brand relevance involves a holistic approach to brand building. It's about understanding the gaps or opportunities within your markets, understanding how purchasing decisions are made, knowing where to engage with customers, and then developing a story and communication strategy to to emotionally engage.
We recently worked with a company that owned two of NZ's largest travel and tourism training schools. One with 30 years heritage and the other 20. Both schools offered very similar programs, to the same students and at the same costs. We were challenged to merge this and choose one name to take them forward. Which name should they go with and/or if changed, we needed a damn good strategy to convince them that change was required.
There the New Zealand School Of Tourism was born. The name and brand strategy established their position as New Zealand's preeminent school for a career in travel or tourism. It reflected their size with 9 campuses throughout NZ and the position of being a brand leader.
Our research gave us deep insights into the target audience, predominantly female 16-19yrs old who were not going to go University, but wanted a qualification that would prepare and make them work ready...world ready.
Redfire re-established their positioning and gave more brand relevance to their student audience. They have enjoyed significant success since the re-brand and both student acquisition and retention has been outstanding.
There's nothing like a great story. Today brands are working hard to deliver content in more engaging ways. Especially when they have to communicate so many features and benefits, values, proposition and reasons to buy. What better way to communicate than through stories to capture attention. Stories grab your attention and are remembered long after facts because they’re relatable, interesting and engaging.
The friendly and family-oriented packaging we developed for VaViking articulates the company’s brand philosophy of quality, love and trust. These sketches show the beginning phase of the packaging illustration and design.
Savar has become a global brand with agencies in some of the world’s biggest and wealthiest markets. Their increased penetration into these markets meant their online presence had to be upgraded and streamlined. Their new site was built on the Magento platform to integrate with their CRM systems, which creates a scalable platform that can handle future growth into other global markets, as well as future branding updates.
We made subtle changes to the shape and grouping of their logo to make it more polished and classic while keeping the brand’s vision for the future in mind. This logo and design aesthetic was deployed to updated bottle labels and boxes.
Biorem is an Australasian brand of green and bio-remediating industrial cleaning solutions. Many “green” products are perceived to sacrifice effectiveness to meet “green” standards. To confront this, the pivot of our branding strategy was to position the brand to look modern and industrial using colour and type, incorporating subtle “green” symbolism. We created marketing collateral, tradeshow displays to brochures to reinforce this brand message.